Marketing / ROI
Marketing Budget Optimization & ROI Simulation
Reallocated budget to maximize high-value customer acquisition.
+748M
TRB Uplift
3.83%
Portfolio Growth
Referral
Top ROI Channel
Business Problem
What was unclear
Marketing spend was distributed across multiple channels without a clear understanding of which channels delivered the highest value customers. Acquisition volume was tracked, but efficiency and long-term value were not. The key challenge was identifying where budget should be allocated to maximize return.
Data & System Built
From sources to structure
Data sources
- Channel-level acquisition and spend data
- CPAA and ROAS by channel
- Customer revenue outcomes by source
System built
- 01Calculated channel-level metrics including CPAA and ROAS.
- 02Built a model to evaluate acquisition efficiency across channels.
- 03Simulated budget reallocation scenarios to estimate impact.
- 04Connected acquisition, channel performance, and revenue outcomes in one view.
Key Insights
What the data revealed
INSIGHT 01
Referral channel was the most efficient
Highest return at the lowest acquisition cost.
INSIGHT 02
Not all channels contribute equally
Some channels generated volume but lower-quality customers.
INSIGHT 03
Small budget shifts created large impact
Even modest reallocation significantly improved outcomes.
INSIGHT 04
Efficiency was stable across scenarios
Top-performing channels remained consistent under different assumptions.
Impact / Outcome
What decisions it enabled
- →Identified optimal budget allocation strategy.
- →Quantified expected growth from reallocation.
- →Enabled data-backed marketing decisions.
- →Reduced dependency on intuition-based spending.
Visual Layer
Where the system surfaces clarity
VIEW 01
Channel ROI comparison
VIEW 02
Budget allocation vs outcome simulation
VIEW 03
Sensitivity analysis trend
Want this level of clarity for your business?
Get in TouchMore case studies